Visit our stores
We mainly operate an online store, but we also sell our vintage apparel at two stores, eat studio and PASS GALLERY.
New arrivals
Introducing our latest products, made especially for the season. Shop your favorites before they're gone!
About us
Curious minds Timeless finds.
Founded in 2025 by Japanese designers, eat notion is a new expression born from the Silver 925 jewelry brand eat—where American vintage meets Japanese sensibility.
New items
20s US navy sailor collar shirt
¥165,000
20s US navy sailor collar shirt
¥165,000
40s US navy military salvage over all
¥60,500
40s US navy military salvage over all
¥60,500
50s herringbone military pants
¥49,500
50s herringbone military pants
¥49,500
50s K-ALLS denim cut off vest
¥33,000
50s K-ALLS denim cut off vest
¥33,000
50s kaibob shop chimayo native vest
¥44,000
50s kaibob shop chimayo native vest
¥44,000
Sold out
50s MASLAND fishing jacket
¥78,800
50s MASLAND fishing jacket
¥78,800
Sold out
50s military chino pants
¥27,500
50s military chino pants
¥27,500
50s painted senior corduroy memorial pants
¥154,000
50s painted senior corduroy memorial pants
¥154,000
SISTER BRAND
Silver 925 Jewelry
Handmade jewelry made from 925 silver. “eat” is the brand that inspired us to create eat notion.